As Vidli.com prepares to enter the video licensing and monetization market, they’ll find the stakes getting higher by the moment.
Recently, video site giant, YouTube has been heard mumbling they may begin to offer premium content, ala Hulu.com, but for a fee. To be fair, similar whispers have also been rumored to be true for Hulu as well.
Another upstarting video delivery company, Ooyala, former winner of Amazon’s Web Services Start-up Challenge has steadily built up its offerings to be a contender in both live streaming of video events as well as on-demand delivery. Earlier reviews of their services showed interesting video monetization via ad insertions as well as a number of other methods.
The question for newcomer Vidli.com is whether or not they will be able to jump into the fray and compete with the big boys and girls of video delivery. From the Vidli blog, their aim is to “help people buy, sell and rent videos online.”
There’s clearly a lot of content to go around and it seems that any new entry into the space should be able to forge a successful business if they go about things correctly. Of course in today’s world of monetizing video online, knowing the correct course IS the battle!
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