Digital Content Monetization: How Should You Charge?

Monetizing your digital content might be one of the main reasons you started creating the stuff. So how do you do it. How do you do it right? I came across a post by Marcelo Lewin of the Center for New Media Studies with some great stuff you’ll want to absorb. I’ve listed out the […]

Read more
Monetizing Video Clips the Next Ringtone Success?

This should prove to be an interesting service. As reported in the NY Times, Paramount will open a movie clip licensing service tomorrow. And tomorrow is not today, as I’ve just found out. Tried to sign up and access their site, and after submitting, nothing. Just nothing. Maybe tomorrow it will be accessible. We’ll see. […]

Read more
Who's Your True Blue Booby, Vidli.com?

photo credit: A_E_P Tonight after some holiday shopping to pick up materials for making some AWESOME gifts for Mom, Sister, and Niece (pics to post before too long. And don’t worry, my family doesn’t read my blogs 🙁 ), I decided to whip up a Twitter Archive. I’d been following @Andrea_r‘s conversation about the Twitter […]

Read more
Marketing: Events vs. Processes

You know what I love about Seth Godin’s posts? They are quick, to the point, unusually poignant, and short reads (mostly). His post today, The reason social media is so difficult for most organizations, really brought it home today for what I’m doing in my career pursuit right now. Hopefully you are aware that I’m […]

Read more
How Could Vidli.com have Helped PBS NewsHour

As reported on The Official Google Blog today, YouTube is now hosting daily news reports from the (amazingly great!) PBS NewsHour. All very cool and a great way to get the content when you’re not in front of your television. But what if PBS had simply used a service like Vidli.com, The Official Video Licensor? […]

Read more