Straight from @TimJahn his 10 Online Video Predictions for 2010 are available over at his UnleashVideo.com site. Have to say I agree with most all of them, though maybe a bit askewedly (is that a word? :))
Here’s my take on each of his items. You’ll obviously want to click through to read his post to know what the heck I’m talking about!
10 Online Video Predictions for 2010
- There’s a lot of money out there for company’s to spend advertising. Recession? Blah!
- Sounds like social media video production. I’m for it, however not to overlook the value of creative juice production when working in close proximity to other creatives.
- If Apple doesn’t do this, someone else will. From what I read Hulu.com is likely to move into subscriptions as well.
- Too much “creative integration” of product marketing might harm video monetization. But only if done in cheesy fashion.
- Very excited to see what creative minds will do with live, streaming services from an entertainment vs. reporting perspective.
- Not looking forward to 500,000,000 channels of lifestreams 🙁
- I really liked Joost and its first application. Much better than MCE, at least in my eyes.
- The players are all mostly the same that are making “real” movies, so it makes sense they’d find funding based upon fame and marketshare in their online pursuits.
- Pre-roll ads are fine. 12 pre-roll ad units: NOT!
- A little scared about small businesses getting into video promotions of their wares. Have you seen some small business websites? Yikes!
- My 11th? I’d like to see company’s like Vidli.com and even Youtube extend the earnings potential to sites that embed other’s video content. If you’re making money when it is shown, and it gets seen on my site, share the wealth!
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14 thoughts to “An 11th Online Video Prediction Added to Unleash Video's 10”
haha! I like #10 “A little scared about small businesses getting into video promotions of their wares. Have you seen some small business websites? Yikes!”It's the same with Twitter. There are many small business owners who don't run their companies in a way that will create profit and success. Many have been lucky to stay in business due to lack of competition, a few large accounts or luck.Strategy is sorely overlooked and making “a few videos” is not the magic ingredient. Evaluate your business from how you deal with prospects to how you deliver your product and then…make some videos 🙂
Thanks for stopping by and commenting on the post, Adria. Knowing you're a busy and in demand introvert, it means a lot to hear from you here!Wondering why my posted reply to your comment showed up on twitter but not on my own darned site! What's up with that @disqus? Seriously considering changing to Intense Debate!
Check your settings. It's an option to tweet your reply. Also if you'reauthenticated via your Twitter account vs the @disqus login.Don't…switch…just…yet
Thanks for the analysis James, I really enjoyed it. I love #11, I agree that syndication individuals should get compensations considering blogs and embedding sites are the largest sources of views for online videos. I believe that Revver does this but I haven't been keeping up with them so they may not now.
Right on, Jeremy. Just looking out for the little guy! If I were a bit more creative I'd probably do more along the lines of video creation. It is actually one of my goals for the upcoming year. Either way, being able to share revenues just seems to makes sense, even when the content is enhancing your own online properties (as with embeds). Will be interesting to see how the model works itself out in the upcoming year.Appreciate your comment!
I agree, it is an interesting ecosystem and value chain that has a long way to go. I think we will see all of these little guys make big differences in the future, the long-tail partners if you will. Bring on 2010!
Well…this is the 2nd attempt to post a reply to your comment. The first just spun forever! Which is strange because I only chose to share with twitter, which has clearly worked in the past. And my response to Jeremy's comment went through faster than I could shake a mouse click at! Go figure!!
haha! I like #10 “A little scared about small businesses getting into video promotions of their wares. Have you seen some small business websites? Yikes!”It's the same with Twitter. There are many small business owners who don't run their companies in a way that will create profit and success. Many have been lucky to stay in business due to lack of competition, a few large accounts or luck.Strategy is sorely overlooked and making “a few videos” is not the magic ingredient. Evaluate your business from how you deal with prospects to how you deliver your product and then…make some videos 🙂
Thanks for stopping by and commenting on the post, Adria. Knowing you're a busy and in demand introvert, it means a lot to hear from you here!Wondering why my posted reply to your comment showed up on twitter but not on my own darned site! What's up with that @disqus? Seriously considering changing to Intense Debate!
Check your settings. It's an option to tweet your reply. Also if you'reauthenticated via your Twitter account vs the @disqus login.Don't…switch…just…yet
Thanks for the analysis James, I really enjoyed it. I love #11, I agree that syndication individuals should get compensations considering blogs and embedding sites are the largest sources of views for online videos. I believe that Revver does this but I haven't been keeping up with them so they may not now.
Right on, Jeremy. Just looking out for the little guy! If I were a bit more creative I'd probably do more along the lines of video creation. It is actually one of my goals for the upcoming year. Either way, being able to share revenues just seems to makes sense, even when the content is enhancing your own online properties (as with embeds). Will be interesting to see how the model works itself out in the upcoming year.Appreciate your comment!
I agree, it is an interesting ecosystem and value chain that has a long way to go. I think we will see all of these little guys make big differences in the future, the long-tail partners if you will. Bring on 2010!
Well…this is the 2nd attempt to post a reply to your comment. The first just spun forever! Which is strange because I only chose to share with twitter, which has clearly worked in the past. And my response to Jeremy's comment went through faster than I could shake a mouse click at! Go figure!!