Pondering the Vidli.com Contest

Camera Sony HDR-FX1 HDV Handycam Camcorder
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Still only a few hours left in the contest being run by soon to be released Vidli.com. If you spend any time at all reading the posts here at BG, you likely know that I’ve been participating in their Social Media challenge. They designed an interesting way to weed out the wannabe Social Media “expert” types from those that can actually produce results.
The rules? Simple: sign up, get URL that points people to Vidli’s Beta Invitation sign up form, get people to sign up for their free beta program to be launched early 2010. The top five referrers are then invited to talk with Vidli folk in order to be further considered for the new position they are hiring for.
Some saw this as an exploitation of unemployed workers to further Vidli’s cause. Obviously, even in a losing effort, I never considered this to be taking advantage of me. Just like my response to those that argue Boxing is an exploitive sport: no one makes fighters step into the ring and compete based upon mutually agreeable rules and regulations.
Hell, even Nelson Mandela is on record as being a big fight fan. It’s true!
Anyway, if you are into making videos for whatever topic or niche, being able to monetize them is usually a lofty goal. Sure some of them are simply created to market other products or brands, but of the billions of videos viewed everyday online, only a super small percentage have any sort of video monetization associated with them.
If Vidli.com lives up to its self professed promises, the opportunities for you Camtasia, Pling, screen grabbing, Audacity recording junkies to make some money seems quite good.
Even though I didn’t get into the top five, I know the methods I chose to employ in this contest were sound, longer tail applications of using both social media marketing and solid content creation. There were several contestants that started emulating my techniques after they observed my efforts in action. Must be something to that, you know?
In a nutshell, this pursuit isn’t over. 2010 is just a few hours away. As such, I’m already working on taking advantage of this exercise in its fullest. As those products are ready, I’ll be sure to post information here for you lucky friends of mine that subscribe to this feed. If you don’t subscribe to this feed, no worries, just click here.
If you were among the 35 who took the time and put forth the effort to sign up thank you so very much. I am grateful that you efforted to help me out. Promise to make you proud!

Ebay Stuff

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Amazon Stuff

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Overstock Stuff

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An 11th Online Video Prediction Added to Unleash Video's 10


Straight from @TimJahn his 10 Online Video Predictions for 2010 are available over at his UnleashVideo.com site. Have to say I agree with most all of them, though maybe a bit askewedly (is that a word? :))
Here’s my take on each of his items. You’ll obviously want to click through to read his post to know what the heck I’m talking about!

10 Online Video Predictions for 2010

  1. There’s a lot of money out there for company’s to spend advertising. Recession? Blah!
  2. Sounds like social media video production. I’m for it, however not to overlook the value of creative juice production when working in close proximity to other creatives.
  3. If Apple doesn’t do this, someone else will. From what I read Hulu.com is likely to move into subscriptions as well.
  4. Too much “creative integration” of product marketing might harm video monetization. But only if done in cheesy fashion.
  5. Very excited to see what creative minds will do with live, streaming services from an entertainment vs. reporting perspective.
  6. Not looking forward to 500,000,000 channels of lifestreams 🙁
  7. I really liked Joost and its first application. Much better than MCE, at least in my eyes.
  8. The players are all mostly the same that are making “real” movies, so it makes sense they’d find funding based upon fame and marketshare in their online pursuits.
  9. Pre-roll ads are fine. 12 pre-roll ad units: NOT!
  10. A little scared about small businesses getting into video promotions of their wares. Have you seen some small business websites? Yikes!
  11. My 11th? I’d like to see company’s like Vidli.com and even Youtube extend the earnings potential to sites that embed other’s video content. If you’re making money when it is shown, and it gets seen on my site, share the wealth!
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Rendering Video Monetization with the Best Metrics

Creative Commons License photo credit: AMagill

From ripping off live MMA to trying to figure out just what works and doesn’t regarding the monetization of online video, today’s stories are all about searching for the answers.
Startup companies like Vidli.com will definitely need to be way on top of their game if they are going to go head to head with the Ooyala’s, Apple’s and Ustream’s of the video delivery world.
We shall see! In the meantime, here’s what seems to be more pertinent snippets about licensing video and delivering profitability and ROI to the content owners and network operators. Just click through on the headlines to read their entire stories.

The Future of In-Stream Video Advertising for Yu and Me

On the topic of measuring performance for online video advertising campaigns, Jayant agrees that what may be considered acceptable performance metrics for many interactive ad formats does not necessarily translate in terms of measuring the complete success of a video advertising initiative.
“In the search business and in the display business, the primary metric people use is clicks… In video, depending on the campaign, a click may not be the best metric… You have a myriad of things that you can try…”

Apple TV Talk, Talk, Talk, Talk

Once again, talking about Apple’s future as a multichannel video distributor is all the rage. But people familiar with the discussions between Apple (NSDQ: AAPL) and video programmers over a possible subscription package say the talk is far ahead of the action, one reason why details are still murky. If the subscription package could be pulled off with an announcement from a single player, I have no doubt Disney (NYSE: DIS), which isn’t commenting about this but multiple sources tell me is open to the idea, would be first in line.

UFC targets online piracy. Let’s just hope it doesn’t go all RIAA on us

It’s been a running theme for the past few years, and as more and more people get faster Internet connections, and as video compression technology continues to improve, we’re going to be hearing a lot more about it. I refer, of course (of course!), to illegal streams of live sporting events. Whether you’re firing up TVAnts on Sunday to watch Arsenal take on Aston Villa, or trolling USTREAM for a live feed of WWE’s Royal Rumble, or looking for MMA-TV to watch this month’s UFC pay-per-view, you are, in fact, breaking the law. Not only are you breaking the law, but you may even be taking money away from the companies/teams/sports you purport to support. But is that all there is to it?

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Cool Overstock.com Stuff

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Vidli.com's Licensing Model Appears on Right Track

As I’ve reported here over the past weeks, Vidli.com, The Official Video Licensor is launching in early 2010. They hope to provide the copyright owners of videos with the ability to monetize them with licensing fees. This instead of the current generally accepted model of placing ads in front of, during and after the playing of the video.
The other way to generate revenues to charge for subscriptions to a site that plays all of your favorite videos. In veiled promises, both Youtube and Ooyala have indicated they are leaning towards pay to watch models “in the near future”.
None of the video delivery networks are yet willing to make the stand on just when they are going to start charging visitors to watch videos they serve. It’s clear this business model, one which Vidli.com hopes to compete in is heading somewhere. Vidli just hopes it’s towards profitability.
Some of today’s pertinent stories about video monetization, pay per view (or pay per video as Ooyala’s calling it now), and video licensing:

YouTube Is the Top Social Media Innovation of the Decade

YouTube didn’t even exist for more than half the decade, but a perfect storm of increasing bandwidth, advances in Flash, and the rise of social networks (where YouTube content could be embedded) made 2005 the perfect time for the site to make its debut. The growth was meteoric, and within 18 months, the website became one of the most trafficked on the web and the company was sold to Google for $1.6 billion

Video Monetization via Pay Per View – Ooyala Interview

I Interviewed Bismark Lepe, Founder and President of Products for the online video platform Ooyala , about how their solution also allows content providers to make money from their “premium” video content via subscription models and pay-per-video (PPV) models – or what I refer to as, “video for sale.” I caught up with Bismark after his session at the recent Streaming Media West / Online Video Platform Summit in San Jose, California, where he was speaking on the panel, Defining Online Video Platforms . As the session preview stated, “There have never been more people publishing online video, and there have never been more online video platform solutions on the market. But with so many choices, it can be confusing to decide what services are right for your online video initiatives.”

YouTube Paid Video Could Come “In the Not Too Distant Future”

YouTube is serving up more than a billion videos per day and all of them are free. That could change soon, says YouTube executive David Eun. Eun, who runs partnerships for Google’s site, confirmed earlier reports that YouTube is looking to stream movies and/or TV shows that aren’t available on the site now and won’t be supported by advertising. So someone, either consumers themselves or a sponsor who picks up the tab, would need to pay for them directly. When? “In the not too distant future,” Eun says–while leaving enough wiggle room for Google (GOOG) to avoid actually saying that it is committed to any particular plan.

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Great Buys at Amazon.com

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Great Buys at Overstock.com

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Where will Vidli.com Fit into the Value Add Chain of Online Video Monetization?

As the new year is strapping up its boots and getting ready to launch us all into a brand new decade, those of you (and I) interested in online video may be wondering what’s next. As I continue my quest to become Vidli.com’s next Social Media person (you can help by clicking here and signing up to receive a free beta invite. TIA!) I find myself learning more and more about the marketplace.
The work I’ve done in the past for EPI, LLC (where I’m a founding partner) as we attempt to launch TheFightChannel.com, an all fighting online video network has been very educational. In fact, during 2008 I actually designed and submitted to applications for patent protection on processes to deliver audio and video online in new and unique fashion.
Couple the above with the thousands of hours of fight related video we hope to one day launch to fight fans around the world, and you can better understand why having all this knowledge around video licensing and monetization is important. From a business model perspective, we needed to be able to talk to content owners in terms they could understand.
So, now I’m more closely following the happenings in delivery, licensing, monetization and more in the world of online video. Following are some interesting stories from the past couple of days.

Internet TV advances with Boxee Beta and FCC probe

The maturation of Internet TV software like Boxee signals a shift to a more distributed media environment. However, bridging the gap between television and online media is a difficult proposition, not least because traditional content producers are slow to embrace these services.

How Digital Distribution is Changing Viewers Habits {Web Strategies for storytelling}

This paper will identify the current advancement of digital distribution channels and its viewers imminent behavior habits. I hope to prove that today filmmakers, storytellers, and documentary producers can now bypass the traditional methods of video circulation and target their own markets directly using social media websites, live streaming and video podcasting.

New Year’s Wishes For Online Video In 2010

The very best thing to happen to the execution side of our business in 2009 was the emergence and adoption of the VAST standard. VAST compliance allows buyers of inventory to integrate with publishers in a matter of hours, as opposed to custom integration processes that could take days, weeks or months. The efficiencies inherent to VAST enable increased productivity across the board by letting buyers get time-sensitive campaigns up faster, dramatically reducing the potential for errors caused through manual trafficking, and by allowing publishers to significantly reduce trafficking burden. A growing VAST adoption rate coupled with more embracement of standards will benefit all participants in the online video value chain.

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If Vidli Takes on YouTube & Ooyala, Who Wins?

. . . and tellys!
Creative Commons License photo credit: Elsie esq.

As Vidli.com prepares to enter the video licensing and monetization market, they’ll find the stakes getting higher by the moment.
Recently, video site giant, YouTube has been heard mumbling they may begin to offer premium content, ala Hulu.com, but for a fee. To be fair, similar whispers have also been rumored to be true for Hulu as well.
Another upstarting video delivery company, Ooyala, former winner of Amazon’s Web Services Start-up Challenge has steadily built up its offerings to be a contender in both live streaming of video events as well as on-demand delivery. Earlier reviews of their services showed interesting video monetization via ad insertions as well as a number of other methods.
The question for newcomer Vidli.com is whether or not they will be able to jump into the fray and compete with the big boys and girls of video delivery. From the Vidli blog, their aim is to “help people buy, sell and rent videos online.”
There’s clearly a lot of content to go around and it seems that any new entry into the space should be able to forge a successful business if they go about things correctly. Of course in today’s world of monetizing video online, knowing the correct course IS the battle!
Following are two stories characterizing Vidli’s challenges as they enter this sphere.

Vans Triple Crown of Surfing and Ooyala Team Up to Give Fans a Front Row Seat

The Vans Triple Crown of Surfing presented by Rockstar Energy Drink, the last stop on the Association of Surfing Professionals (ASP) World Tour, known for attracting top-ranked surfers looking to battle it out with the world’s biggest and most popular waves, teamed up with Ooyala, a leading provider of end-to-end video platform applications and services, to deliver first-class viewer experiences with continual live-streaming coverage.
Ooyala’s live streaming technology allows customers to create and manage live streams within the same console from which they manage their Video-on-Demand content. The native support of live streaming makes it very quick and easy to showcase coverage of key events, reaching broader audiences worldwide. Ooyala’s analytics engine provides real-time viewership data for key metrics such as the number of plays, displays, amount of video watched, geographical distribution and domain distribution.

YouTube considers pay-for movies and TV shows in push to attract new content

A senior executive said they were considering allowing pay-for content to encourage more media companies to license premium movies and TV shows on the popular video-sharing website. Although YouTube is the most visited video site in the U.S. with more than 125 million users a month, many analysts see rival Hulu, which carries full length shows, as the future of the Web video business.

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Video Monetization Space Should Heat Up with Vidli.com in the Mix

Clearly there are a ton of companies that are trying to monetize your video for you. While they’re at it, they hope to take a piece of that transaction and keep themselves in the black.
Google New Logo For YouTube :)Proper video licensing and video monetization is no easy prospect. Take a look at the excerpt from the post below on Youtube’s attempt to monetize over a billion videos that are streamed EVERY DAY! It’s not easy, even for almighty Google.
And that brings me to Vidli.com and their desire to jump into the video money making machine. With their self proclaimed title as The Official Licensor of online video, Vidli.com is plans to provide content owners with the ability to sell, buy and rent their copyrighted video content.
And I’m attempting to get hired by Vidli to become their next Social Media Person. Should you find this post interesting perhaps you could take 37 seconds or so, and help Vidli hire James D Kirk (that’s me, BTW 😉 )

Presenting the XPlayer

The All Access Live XPlayer is an affordable way for you to control how your video and live broadcasts appear on the Internet. Using the advanced features and customizable tools of The XPlayer, your content is presented to a world wide audience in perfect form. The XPlayer is more than a fancy player, it is a video management and monetization system. Each player is wrapped with an in-stream ad system and serves ads from companies like Frontier Airlines, Lysol, Game Crazy, Miller Light, and many more. The XPlayer is a turn-key solution to start making money with your content today.

Pop Warner Selects Monetize Media for Live Video Streaming of their Events

Monetize Media Inc., the leading online video platform, today announced that Pop Warner Little Scholars, Inc. has selected Monetize Media as its exclusive provider for live and on-demand video webcasting of its regional and national events covering both Pop Warner’s 2009 Superbowl Football championships and National Cheer and Dance competition. Pop Warner is pleased to utilize all the features of Monetize Media’s Online Video Platform which includes online video management, encoding, customized video players, publishing, syndication, aggregation, analytics, and advanced monetization capabilities.

Partner content at the heart of YouTube monetization strategy

This means the vast majority of videos on YouTube have absolutely no advertising at all, because the company is only comfortable serving advertising against what it calls partner content. According to the partnerships qualifications and FAQ, people or organisations applying to be a YouTube partner they must meet the following requirements:

  • You create original videos suitable for online streaming.
  • You own or have express permission to use and monetise all audio and video content that you upload – no exceptions.
  • You regularly upload videos that are viewed by thousands of YouTube users.
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How Could Vidli.com Monetize a Video of Blue Footed Boobies?

Just a quickie post today before I get to brave the elements (and worse, holiday shoppers!) During my morning reading routine I came across this way too cute video of an actual mating dance between two Blue Footed Boobies. It is possibly the most bizarre and cutest thing I’ve seen in quite some time. Betting it will be for you as well. If you aren’t able to see the video, here’s the link to the Blue Footed Booby Mating Dance on YouTube.
[youtube oYmzdvMoUUA 500 315]
Blue Footed Boobies from the Galapagos Islands doing their famous mating dance.
Now, if plumdiggity, instead of just posting that video up on Youtube, had used Vidli.com, The Official Video Licensor, they might have been able to make some money.
I’m not sure how many views it will take, but if nearly 40,000 people are interested in the video content you create, you can bet some of them are going to be willing to pay to see it.
And this is where Vidli comes in. The company is nearing its launch and has opened up beta invitation sign ups. They are also looking for a Social Media Person to bring on board. As such they’ve concocted a unique contest for folks like me to garner support from great folks like you. If you can take 37 seconds or less and click through to sign up for a FREE Vidli.com beta invitation, you’d be doing me the HUGEST favor.
You won’t regret it. Honest. And think of all those adorable little blue footed boobies just waiting for your love and affection! 😉

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Who's Your True Blue Booby, Vidli.com?

Blue-footed Booby (Sula nebouxii)
Creative Commons License photo credit: A_E_P

Tonight after some holiday shopping to pick up materials for making some AWESOME gifts for Mom, Sister, and Niece (pics to post before too long. And don’t worry, my family doesn’t read my blogs 🙁 ), I decided to whip up a Twitter Archive.
I’d been following @Andrea_r‘s conversation about the Twitter Digest plugin and got interested in the concept of archiving my tweets so I could access them past the 7 days or so that Twitter allows you access.
A couple of days ago, Ron (@WPMUguru) posted up a fix to the Twitter Digest plugin allowing it to operate correctly on WPMU:

Andrea was looking for a Twitter digest plugin so that she could start making a permanent backup of her tweets because the twitter API only provides access to the last 3200 tweets. The plugin she asked me to look at was Twitter Digest by Tim Beck. The reason she asked me to look at it was that it the option page did not save the settings in WordPress MU.

Rock and roll! So, I decided to add a new subdmain to the BoldlyGoing.com WPMU install and hook things up. Now you if you hit MyTweets.BoldlyGoing.com you can marvel 😉 at the wonder.
Basically, there’s the WPMU subdomain with the P2 Theme running the look and feel. I’ve got Twitter Digest (v. 1.8.3b the MU enhanced version) grabbing the tweets every morning early and posting to the site.
Finally I also installed Photo Dropper so I can go back to the site every few days and add some nice visual stuff.
And that’s what drove this post, especially its title. As I continue to earn your trust and eventually your support in my pursuit of the Social Media Gig with Vidli.com I was messing over at my twitter repository site and decided to post up a test from the front page (as per P2 theme). I did a search on Flickr for blue footed boobies and found that lovely little rascal you see above.
Have to say, they are really strange, yes? But adorable nonetheless!
Hey, thanks for taking the time to check out this post. And if you are feeling rather altruistic today, why not take about 37 seconds or so and sign up for the FREE beta invite for the new video monetization service that Vidli.com will be launching early next year. I’m buying drinks for everyone that’s helped me get the gig (if, of course I get the gig!)
Seriously though, thank you for your time. You have my sincere gratitude! Have a wonderful weekend.

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Marketing: Events vs. Processes

Seth Godin You know what I love about Seth Godin’s posts? They are quick, to the point, unusually poignant, and short reads (mostly). His post today, The reason social media is so difficult for most organizations, really brought it home today for what I’m doing in my career pursuit right now.
Hopefully you are aware that I’m attempting to get an interview with Vidli.com, The Official Video Licensor. They are a new startup that is offering free beta invites through the previous link. By clicking through and signing up for their no cost account, you’ll be helping get me closer to an interview with them for a new Social Media Marketing position they are offering.
The reason Seth’s post interested me so much is how it relates to what I’m doing in my approach to this contest. I’m doing my best to actually use a number of facets of social media to make my case to you, my friends and occasional readers. By creating what I hope to be genuine content that will benefit you and casually inserting a link and request the favor of having you sign up, I am focusing on the “process marketing” angle.
Some others attempting to get invited to interview with Vidli.com are effectively using Twitter and/or Facebook. From my perspective those attempts however amount to “event marketing”.
By that I mean those messages are all about the contest itself, the contestant, and not really about the longer tail advantages of creating quality content that could continue to drive traffic and interested users to Vidli in the long term future.
Of course, there’s nothing wrong with pleading on Facebook and Twitter to help a lad (or lass!) out. I’m also inserting variations of those messages into my stream as well. My hope is that by attempting to do more than just beg for your action on my behalf, you’ll be more willing to take the 37 seconds or so and click through to the Vidli.com beta invite sign up form.
You would be helping me out tremendously. And if you told just 3 of your friends or family members about the good you did, that would help out 3X as much! Oh, did I mention that I’ll be buying beverages if/when I get hired by Vidli when this is all done (disclosure: you actually have to have signed up for me to qualify for this offer ;))
Thanks for your time!

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