An 11th Online Video Prediction Added to Unleash Video's 10


Straight from @TimJahn his 10 Online Video Predictions for 2010 are available over at his site. Have to say I agree with most all of them, though maybe a bit askewedly (is that a word? :))
Here’s my take on each of his items. You’ll obviously want to click through to read his post to know what the heck I’m talking about!

10 Online Video Predictions for 2010

  1. There’s a lot of money out there for company’s to spend advertising. Recession? Blah!
  2. Sounds like social media video production. I’m for it, however not to overlook the value of creative juice production when working in close proximity to other creatives.
  3. If Apple doesn’t do this, someone else will. From what I read is likely to move into subscriptions as well.
  4. Too much “creative integration” of product marketing might harm video monetization. But only if done in cheesy fashion.
  5. Very excited to see what creative minds will do with live, streaming services from an entertainment vs. reporting perspective.
  6. Not looking forward to 500,000,000 channels of lifestreams 🙁
  7. I really liked Joost and its first application. Much better than MCE, at least in my eyes.
  8. The players are all mostly the same that are making “real” movies, so it makes sense they’d find funding based upon fame and marketshare in their online pursuits.
  9. Pre-roll ads are fine. 12 pre-roll ad units: NOT!
  10. A little scared about small businesses getting into video promotions of their wares. Have you seen some small business websites? Yikes!
  11. My 11th? I’d like to see company’s like and even Youtube extend the earnings potential to sites that embed other’s video content. If you’re making money when it is shown, and it gets seen on my site, share the wealth!
Reblog this post [with Zemanta]'s Licensing Model Appears on Right Track

As I’ve reported here over the past weeks,, The Official Video Licensor is launching in early 2010. They hope to provide the copyright owners of videos with the ability to monetize them with licensing fees. This instead of the current generally accepted model of placing ads in front of, during and after the playing of the video.
The other way to generate revenues to charge for subscriptions to a site that plays all of your favorite videos. In veiled promises, both Youtube and Ooyala have indicated they are leaning towards pay to watch models “in the near future”.
None of the video delivery networks are yet willing to make the stand on just when they are going to start charging visitors to watch videos they serve. It’s clear this business model, one which hopes to compete in is heading somewhere. Vidli just hopes it’s towards profitability.
Some of today’s pertinent stories about video monetization, pay per view (or pay per video as Ooyala’s calling it now), and video licensing:

YouTube Is the Top Social Media Innovation of the Decade

YouTube didn’t even exist for more than half the decade, but a perfect storm of increasing bandwidth, advances in Flash, and the rise of social networks (where YouTube content could be embedded) made 2005 the perfect time for the site to make its debut. The growth was meteoric, and within 18 months, the website became one of the most trafficked on the web and the company was sold to Google for $1.6 billion

Video Monetization via Pay Per View – Ooyala Interview

I Interviewed Bismark Lepe, Founder and President of Products for the online video platform Ooyala , about how their solution also allows content providers to make money from their “premium” video content via subscription models and pay-per-video (PPV) models – or what I refer to as, “video for sale.” I caught up with Bismark after his session at the recent Streaming Media West / Online Video Platform Summit in San Jose, California, where he was speaking on the panel, Defining Online Video Platforms . As the session preview stated, “There have never been more people publishing online video, and there have never been more online video platform solutions on the market. But with so many choices, it can be confusing to decide what services are right for your online video initiatives.”

YouTube Paid Video Could Come “In the Not Too Distant Future”

YouTube is serving up more than a billion videos per day and all of them are free. That could change soon, says YouTube executive David Eun. Eun, who runs partnerships for Google’s site, confirmed earlier reports that YouTube is looking to stream movies and/or TV shows that aren’t available on the site now and won’t be supported by advertising. So someone, either consumers themselves or a sponsor who picks up the tab, would need to pay for them directly. When? “In the not too distant future,” Eun says–while leaving enough wiggle room for Google (GOOG) to avoid actually saying that it is committed to any particular plan.

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Great Buys at

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Great Buys at

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If Vidli Takes on YouTube & Ooyala, Who Wins?

. . . and tellys!
Creative Commons License photo credit: Elsie esq.

As prepares to enter the video licensing and monetization market, they’ll find the stakes getting higher by the moment.
Recently, video site giant, YouTube has been heard mumbling they may begin to offer premium content, ala, but for a fee. To be fair, similar whispers have also been rumored to be true for Hulu as well.
Another upstarting video delivery company, Ooyala, former winner of Amazon’s Web Services Start-up Challenge has steadily built up its offerings to be a contender in both live streaming of video events as well as on-demand delivery. Earlier reviews of their services showed interesting video monetization via ad insertions as well as a number of other methods.
The question for newcomer is whether or not they will be able to jump into the fray and compete with the big boys and girls of video delivery. From the Vidli blog, their aim is to “help people buy, sell and rent videos online.”
There’s clearly a lot of content to go around and it seems that any new entry into the space should be able to forge a successful business if they go about things correctly. Of course in today’s world of monetizing video online, knowing the correct course IS the battle!
Following are two stories characterizing Vidli’s challenges as they enter this sphere.

Vans Triple Crown of Surfing and Ooyala Team Up to Give Fans a Front Row Seat

The Vans Triple Crown of Surfing presented by Rockstar Energy Drink, the last stop on the Association of Surfing Professionals (ASP) World Tour, known for attracting top-ranked surfers looking to battle it out with the world’s biggest and most popular waves, teamed up with Ooyala, a leading provider of end-to-end video platform applications and services, to deliver first-class viewer experiences with continual live-streaming coverage.
Ooyala’s live streaming technology allows customers to create and manage live streams within the same console from which they manage their Video-on-Demand content. The native support of live streaming makes it very quick and easy to showcase coverage of key events, reaching broader audiences worldwide. Ooyala’s analytics engine provides real-time viewership data for key metrics such as the number of plays, displays, amount of video watched, geographical distribution and domain distribution.

YouTube considers pay-for movies and TV shows in push to attract new content

A senior executive said they were considering allowing pay-for content to encourage more media companies to license premium movies and TV shows on the popular video-sharing website. Although YouTube is the most visited video site in the U.S. with more than 125 million users a month, many analysts see rival Hulu, which carries full length shows, as the future of the Web video business.

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What's Next in Video Monetization and Premium Content Licensing

YouTube, LLC

We’re seeing a number of announcements by the big boy companies attempting to grab major foothold share in video monetization industries. Companies like Google’s YouTube is considering a subscription model in an attempt to entice premium content copyright holders to use their system.

Hulu, LLC

A move like that would place them in direct competition with with whom it is anticipated will start its own subscription model soon after the new year. Clearly however, in that marketplace, with Hulu’s owners being Disney, NBCU, and FOX, they have an advantage in getting that premium content.
For everyone else that’s not a Google or Hulu, there might be hope to make money with their copyrighted video by using, the Official Video Licensor. Their stated goals are to provide a place for you to sell, rent and buy videos online.
Here’s some snippets of stories that jumped out at me today. What do you think?

Widevine raises $15M for delivering web video to consumer gear

$15M for delivering web video to consumer gear
Widevine has raised $15 million in funding for its business of delivering video to web-connected consumer electronics gear. The company’s technology includes video optimization, which means it will size the video for a particular display and play it at a rate that matches the speed of its Internet connection. It lets consumers bookmark, fast forward, or rewind Internet video. The content it distributes has digital rights management to prevent piracy.

How You Can Make Money Remixing Someone Else’s Stuff

Our model also gives property owners a structure for inviting the creative community to collaboratively help the owner build out content on a scale not feasible under traditional approaches, which translates to new opportunities for fans to engage meaningfully in their favorite entertainment.
Imagine a video game developer releasing a new title. They could spend thousands of dollars on an alternate reality game, which is basically a one-time marketing expense that – hopefully – will generate indirect revenue by driving sales of the new title. Or, they could selectively open up certain elements of the game world and allow fans to create original works of fiction, art, comics, video, music, etc. within the video game property.

YouTube looks at subscriptions, more ad dollars

YouTube is considering offering users the option to pay for subscriptions in a bid to encourage more media companies to license premium TV shows and movies to the popular online video site, a senior executive said.
YouTube, which is owned by Internet search giant Google, is already known to have held talks with several major movie studios about renting movies.

Paramount Begins Licensing Clips Online, With Help from Digitalsmiths

What do you do when your DVD business starts to show serious signs of decline? If you’re Paramount, you look for ways to create a new revenue stream from your existing catalog of video content. With that in mind, the movie studio today launched, a warehouse of short-form video assets created and indexed with the help of Digitalsmiths.
The site will enable users to license clips from Paramount titles such as The Godfather, Forrest Gump and Top Gun, all without reaching out to the studio to do so.

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Video Monetization Space Should Heat Up with in the Mix

Clearly there are a ton of companies that are trying to monetize your video for you. While they’re at it, they hope to take a piece of that transaction and keep themselves in the black.
Google New Logo For YouTube :)Proper video licensing and video monetization is no easy prospect. Take a look at the excerpt from the post below on Youtube’s attempt to monetize over a billion videos that are streamed EVERY DAY! It’s not easy, even for almighty Google.
And that brings me to and their desire to jump into the video money making machine. With their self proclaimed title as The Official Licensor of online video, is plans to provide content owners with the ability to sell, buy and rent their copyrighted video content.
And I’m attempting to get hired by Vidli to become their next Social Media Person. Should you find this post interesting perhaps you could take 37 seconds or so, and help Vidli hire James D Kirk (that’s me, BTW 😉 )

Presenting the XPlayer

The All Access Live XPlayer is an affordable way for you to control how your video and live broadcasts appear on the Internet. Using the advanced features and customizable tools of The XPlayer, your content is presented to a world wide audience in perfect form. The XPlayer is more than a fancy player, it is a video management and monetization system. Each player is wrapped with an in-stream ad system and serves ads from companies like Frontier Airlines, Lysol, Game Crazy, Miller Light, and many more. The XPlayer is a turn-key solution to start making money with your content today.

Pop Warner Selects Monetize Media for Live Video Streaming of their Events

Monetize Media Inc., the leading online video platform, today announced that Pop Warner Little Scholars, Inc. has selected Monetize Media as its exclusive provider for live and on-demand video webcasting of its regional and national events covering both Pop Warner’s 2009 Superbowl Football championships and National Cheer and Dance competition. Pop Warner is pleased to utilize all the features of Monetize Media’s Online Video Platform which includes online video management, encoding, customized video players, publishing, syndication, aggregation, analytics, and advanced monetization capabilities.

Partner content at the heart of YouTube monetization strategy

This means the vast majority of videos on YouTube have absolutely no advertising at all, because the company is only comfortable serving advertising against what it calls partner content. According to the partnerships qualifications and FAQ, people or organisations applying to be a YouTube partner they must meet the following requirements:

  • You create original videos suitable for online streaming.
  • You own or have express permission to use and monetise all audio and video content that you upload – no exceptions.
  • You regularly upload videos that are viewed by thousands of YouTube users.
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How Could have Helped PBS NewsHour

As reported on The Official Google Blog today, YouTube is now hosting daily news reports from the (amazingly great!) PBS NewsHour. All very cool and a great way to get the content when you’re not in front of your television.
PBS logo (October 4, 1971 to September 30, 1984) But what if PBS had simply used a service like, The Official Video Licensor?
If you go to the NewsHour page on YouTube, you’ll immediately notice there are no advertisements on the page. Maybe they plan to have in roll spots in an attempt at their video monetization, however, it is unclear how they are going to support their business mode.
With the amazing video licensing that Vidli plans on providing content owners, it would seem to be a no brainer for a company that is generating this much content to consider using their services. Add to this mix the fact that Vidli has some amazing marketing efforts that will virtually ensure somebody like PBS NewsHour would be able to turn a nice profit by promoting their video online.
[youtube rDNLcnBnF5I 500 315]
After nearly 35 years on air, PBS NewsHour recently re-launched its broadcast program and website in an effort to provide viewers with NewsHour content wherever, whenever, and however they want to access it. As part of this transformation, the nightly news program is starting a major new initiative with YouTube.

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