From ripping off live MMA to trying to figure out just what works and doesn’t regarding the monetization of online video, today’s stories are all about searching for the answers.
Startup companies like Vidli.com will definitely need to be way on top of their game if they are going to go head to head with the Ooyala’s, Apple’s and Ustream’s of the video delivery world.
We shall see! In the meantime, here’s what seems to be more pertinent snippets about licensing video and delivering profitability and ROI to the content owners and network operators. Just click through on the headlines to read their entire stories.
On the topic of measuring performance for online video advertising campaigns, Jayant agrees that what may be considered acceptable performance metrics for many interactive ad formats does not necessarily translate in terms of measuring the complete success of a video advertising initiative.
“In the search business and in the display business, the primary metric people use is clicks… In video, depending on the campaign, a click may not be the best metric… You have a myriad of things that you can try…”
Once again, talking about Apple’s future as a multichannel video distributor is all the rage. But people familiar with the discussions between Apple (NSDQ: AAPL) and video programmers over a possible subscription package say the talk is far ahead of the action, one reason why details are still murky. If the subscription package could be pulled off with an announcement from a single player, I have no doubt Disney (NYSE: DIS), which isn’t commenting about this but multiple sources tell me is open to the idea, would be first in line.
It’s been a running theme for the past few years, and as more and more people get faster Internet connections, and as video compression technology continues to improve, we’re going to be hearing a lot more about it. I refer, of course (of course!), to illegal streams of live sporting events. Whether you’re firing up TVAnts on Sunday to watch Arsenal take on Aston Villa, or trolling USTREAM for a live feed of WWE’s Royal Rumble, or looking for MMA-TV to watch this month’s UFC pay-per-view, you are, in fact, breaking the law. Not only are you breaking the law, but you may even be taking money away from the companies/teams/sports you purport to support. But is that all there is to it?
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