As the new year is strapping up its boots and getting ready to launch us all into a brand new decade, those of you (and I) interested in online video may be wondering what’s next. As I continue my quest to become Vidli.com’s next Social Media person (you can help by clicking here and signing up to receive a free beta invite. TIA!) I find myself learning more and more about the marketplace.
The work I’ve done in the past for EPI, LLC (where I’m a founding partner) as we attempt to launch TheFightChannel.com, an all fighting online video network has been very educational. In fact, during 2008 I actually designed and submitted to applications for patent protection on processes to deliver audio and video online in new and unique fashion.
Couple the above with the thousands of hours of fight related video we hope to one day launch to fight fans around the world, and you can better understand why having all this knowledge around video licensing and monetization is important. From a business model perspective, we needed to be able to talk to content owners in terms they could understand.
So, now I’m more closely following the happenings in delivery, licensing, monetization and more in the world of online video. Following are some interesting stories from the past couple of days.
The maturation of Internet TV software like Boxee signals a shift to a more distributed media environment. However, bridging the gap between television and online media is a difficult proposition, not least because traditional content producers are slow to embrace these services.
This paper will identify the current advancement of digital distribution channels and its viewers imminent behavior habits. I hope to prove that today filmmakers, storytellers, and documentary producers can now bypass the traditional methods of video circulation and target their own markets directly using social media websites, live streaming and video podcasting.
The very best thing to happen to the execution side of our business in 2009 was the emergence and adoption of the VAST standard. VAST compliance allows buyers of inventory to integrate with publishers in a matter of hours, as opposed to custom integration processes that could take days, weeks or months. The efficiencies inherent to VAST enable increased productivity across the board by letting buyers get time-sensitive campaigns up faster, dramatically reducing the potential for errors caused through manual trafficking, and by allowing publishers to significantly reduce trafficking burden. A growing VAST adoption rate coupled with more embracement of standards will benefit all participants in the online video value chain.
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