Where will Vidli.com Fit into the Value Add Chain of Online Video Monetization?

As the new year is strapping up its boots and getting ready to launch us all into a brand new decade, those of you (and I) interested in online video may be wondering what’s next. As I continue my quest to become Vidli.com’s next Social Media person (you can help by clicking here and signing up to receive a free beta invite. TIA!) I find myself learning more and more about the marketplace.
The work I’ve done in the past for EPI, LLC (where I’m a founding partner) as we attempt to launch TheFightChannel.com, an all fighting online video network has been very educational. In fact, during 2008 I actually designed and submitted to applications for patent protection on processes to deliver audio and video online in new and unique fashion.
Couple the above with the thousands of hours of fight related video we hope to one day launch to fight fans around the world, and you can better understand why having all this knowledge around video licensing and monetization is important. From a business model perspective, we needed to be able to talk to content owners in terms they could understand.
So, now I’m more closely following the happenings in delivery, licensing, monetization and more in the world of online video. Following are some interesting stories from the past couple of days.

Internet TV advances with Boxee Beta and FCC probe

The maturation of Internet TV software like Boxee signals a shift to a more distributed media environment. However, bridging the gap between television and online media is a difficult proposition, not least because traditional content producers are slow to embrace these services.

How Digital Distribution is Changing Viewers Habits {Web Strategies for storytelling}

This paper will identify the current advancement of digital distribution channels and its viewers imminent behavior habits. I hope to prove that today filmmakers, storytellers, and documentary producers can now bypass the traditional methods of video circulation and target their own markets directly using social media websites, live streaming and video podcasting.

New Year’s Wishes For Online Video In 2010

The very best thing to happen to the execution side of our business in 2009 was the emergence and adoption of the VAST standard. VAST compliance allows buyers of inventory to integrate with publishers in a matter of hours, as opposed to custom integration processes that could take days, weeks or months. The efficiencies inherent to VAST enable increased productivity across the board by letting buyers get time-sensitive campaigns up faster, dramatically reducing the potential for errors caused through manual trafficking, and by allowing publishers to significantly reduce trafficking burden. A growing VAST adoption rate coupled with more embracement of standards will benefit all participants in the online video value chain.

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Marketing: Events vs. Processes

Seth Godin You know what I love about Seth Godin’s posts? They are quick, to the point, unusually poignant, and short reads (mostly). His post today, The reason social media is so difficult for most organizations, really brought it home today for what I’m doing in my career pursuit right now.
Hopefully you are aware that I’m attempting to get an interview with Vidli.com, The Official Video Licensor. They are a new startup that is offering free beta invites through the previous link. By clicking through and signing up for their no cost account, you’ll be helping get me closer to an interview with them for a new Social Media Marketing position they are offering.
The reason Seth’s post interested me so much is how it relates to what I’m doing in my approach to this contest. I’m doing my best to actually use a number of facets of social media to make my case to you, my friends and occasional readers. By creating what I hope to be genuine content that will benefit you and casually inserting a link and request the favor of having you sign up, I am focusing on the “process marketing” angle.
Some others attempting to get invited to interview with Vidli.com are effectively using Twitter and/or Facebook. From my perspective those attempts however amount to “event marketing”.
By that I mean those messages are all about the contest itself, the contestant, and not really about the longer tail advantages of creating quality content that could continue to drive traffic and interested users to Vidli in the long term future.
Of course, there’s nothing wrong with pleading on Facebook and Twitter to help a lad (or lass!) out. I’m also inserting variations of those messages into my stream as well. My hope is that by attempting to do more than just beg for your action on my behalf, you’ll be more willing to take the 37 seconds or so and click through to the Vidli.com beta invite sign up form.
You would be helping me out tremendously. And if you told just 3 of your friends or family members about the good you did, that would help out 3X as much! Oh, did I mention that I’ll be buying beverages if/when I get hired by Vidli when this is all done (disclosure: you actually have to have signed up for me to qualify for this offer ;))
Thanks for your time!

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Testing Twitter Tools, Bit.ly on WPMU

Trying to get Alex King’s Twitter Tools to work correctly with the BoldlyGoing.com site. Currently, this site runs on a WordPress Multi User installation. WPMU can sometimes not behave well with plugins coded for the single site WordPress installation.
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Thinking that I had the bit.ly plugin installed and activated, however, when I published my last post, I had yet to enter a bit.ly username and api number.
Now that those have been created, added, and saved I am hoping the actual post link will also get posted to twitter. We shall see shortly! Check out some related stories on the web…

Image representing bit.ly as depicted in Crunc...
Image via CrunchBase
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Product Marketing and WordPress

My good friend Joseph Cizek and I have decided we are going to do it. No, we’re not going to do that, we’ve decided that we are indeed savvy WordPress developers and possibly authors. The focus of our book and the support community we plan to develop is based upon Product Marketing with WordPress.
Product Marketing With WordPress
We know a heck of a lot about WordPress; how to build hearty, heavy duty sites as well as how to make them look nice and pretty. We belief that our combined experiences within our professional careers (and those very close to us) will allow us to bring Product Managers, Marketers, and similar professionals high quality resource materials.
I invite you to click through to the site we’ve set up at WordPress.com to read more about our upcoming venture. If you’re a member of WP or would simply like to stay in touch about our new venture, be sure to sign up for the email subscription or RSS feed so you can get notified as we make progress towards our goals.
As always, looking forward to your thoughts and insight!

How to install a dishwasher

Before those dishes start washing themselves, in addition to the new appliance, you are going to need a few things: fittings, like properly sized brass elbows to connect the dishwasher inlet to the copper supply line as well as compression fittings for attaching the supply under the sink to the angle stop. Your home repair and maintenance tool box should always have some Teflon tape for wrapping the threads of water spigots and other threaded pipe ends.
Medium sized wire nuts are always good around the house, and probably come with the new appliance. You’ll want to have hose clamps for attaching the drain hose, and some plumbers strap to secure that hose.
A few simple tools and a couple of specialty items are all you’ll need to complete this install. Again, your repair tool box should have a variety of screwdrivers, pliers and an adjustable wrench. If you don’t have wire strippers, make the investment, you’ll thank me later!
A power cordless drill will make the job easier. You’ll need a 2 inch hole cutter as well. If using copper tubing, you’ll want to have bending springs and a tube cutter (close quarter is preferred). Rubber or plastic tubing? You should be fine without investing in the pipe tools.
Connect your water supply line to the angle stop, or the “faucet” under the sink. Run your supply through the cabinet wall hole you drill there. If your electrical is coming from under the sink, it’s advisable to run through it’s own hole.
With the 2 lines now into empty appliance cavity, measure how much line you’ll need to connect to the water inlet and the electrical connection box. Don’t hesitate to gently tip the dishwasher forward to gain better access to the bottom of the appliance. From this position you can ensure the inlet fitting and electrical connections are secured. If you’re using copper tubing, leave a few inches past the inlet location, use a curving spring to bend the tube to the fitting.
Open the electrical box and run in your 3 wires: white, black and green with about 3/8 of an inch stripped. Using wire nuts, connect the 3 feed wires to their corresponding appliance lines. Replace the metal box cover, and ensure you’ve affixed the electrical feed line to the back wall.
Attach the drain line at the dishwasher side; secure with a hose clamp. Snake this line through at least a 2 inch hole into the under sink area. Clamp the end of the drain line to the inlet of your garbage disposal, or the sink’s tail piece and be sure to tighten the hose clamp to prevent leakage of discarded dish water.
Push the dishwasher all the way until the closed front is flush with the other cabinet doors. Using a small “torpedo” style level, make sure the dishwasher is level by adjusting one or both of the feet in front (they usually screw up and down.) With the dishwasher in place and level, insert small screws into the built in tabs just under the counter creating a stable connection between the top of the dishwasher and the underside of the counter.
Turn on your water supplies and check fittings. Give them some time, as a build up in pressure sometimes works out leaks. When you are certain all is dry, plug in or make your electrical connection and run a test cycle. Continue to check your water feed and intakes as well as the drain hose clamps on the appliance and under your sink.
Finally, if your model has a kick plate, insert it into place, tighten the install screws, and enjoy your new dishwasher. Take pride in the expert installation job and be happy with your water and energy savings.

Twitter is broken. Thanks @JamesKirk

Will Norris takes a screen grab of me breaking twitter

Twitter, originally uploaded by willnorris.

Has twitter always had the “blog this” option right from their web pages? I thought at one point I had added a GreaseMonkey script that would allow that to happen.

Anyway, this image was captured by our friend Will Norris, just to show his gratitude at my tweet of exactly 140 characters. Unfortunately, most of those characters were not broken by spaces, causing any page that my tweet showed up on to be jacked all to hell!

Taking bets on how long it takes the great folks at Twitter to fix this with an overflow: hidden in their css (or some other equally groovy solution)

Geesh, and I was just trying to be me. At least I’m not known as Glitch, hey Joseph?

You really want to see this website…

and then you want to probably buy the book. This was a very light and fun way to spend 5 minutes. Give it a whirl, and then let our readers know your thoughts on the site concept, the book, whatever!

No One Belongs Here More Than You

The Real Value of 69.90

My Suburban was ready to start getting packed. I had retrieved my 6’x12′ open box trailer from the welder (where repairs to the tongue had been made). As I was backing, backing and rebacking the trailer down my steep front drive towards my garage, I suddenly heard something different sound-wise coming from under the hood.
Now you have to understand that while I’m no rocket scientist, most of the operations of a motor vehicle are pretty straight forward from a common sense, mechanical point of view. Complications do arise with computer interactions and what not, but the “mechanical” aspects of how motors operate have essentially stayed the same since Ford started the wheels a rollin.
Anyways, after popping the hood I discover that all of my power steering fluid is coating the interior of my engine space (and subsequently dripping down the driveway of the house I am trying to move out of and sell :'(
So, being the “save a buck” and “do it yourself, like real men do” kind of guy that I am, I went to Kragen’s (my favorite autoparts store). They are usually very helpful, and the individuals I usually consult with were not in that day so I went it alone. Purchasing what I figured were adequate parts, I went home to make the repair. What I hadn’t accounted for was the 1500 to 2000 psi of pressure that is exerted through the power steering hose and how that would simply blow through the rubber repair patch that I had painstakingly applied.
Well, at this point my options were to buy a kit for $10 or so that calls for cutting the high pressure hose, inserting a male:male fitting into the two cut ends of the hose and clamping it down on both sides, or I could go to the local mechanic that I trust, by the way, and see what it would take to get the right part installed.
As fate would have it all it “took” was $69.90 parts and labor and about an hour and a half of my time. I value my time pretty highly, so let’s just say that the entire “job” cost me in the neighborhood of $250. But that $69.90 cash out of my pocket is so incredibly worth the piece of mind that I won’t have to think about it as I make the 1,000 mile trip from NorCal to AZ late next week (pulling a trailer, no less!)
Have you had auto repair scenarios like the above? I often repair my own vehicles and do most of the maintenance work on them as well. Makes me feel more connected and in touch with the mechanical aspects of how they are running at any given moment. But I have more stories like the above, as I bet you do as well. I’d love to hear some of your stories of how you discovered that spending just a few dollars was so much more effective than doing it yourself. Please share!
~Go Boldly!