This is both an interesting read, as well as a light-hearted jab upon my business partner, with his pristine code, strives for proper Web page validation, and his critiques on my Web development process: Code like a girl. I code like a man.
Flip a Web Site Fixer-upper
This SitePoint article doesn’t really cover anything new – individuals and groups have for years been buying Web sites, bringing in their talented staff to spruce it up, then make it as attractive as possible for sale.
James and I ended up being that talent in such a scenario, and witnessed first-hand the interesting set of priorities and methods. The about page for the site very much read like a real estate listing.
What I took away from this article was the realization that small-time operators could indeed be “flippers” – and could turn even a parked domain-name into a nice profit, as well as seed capital for the next project. The key would be systemization.
Just like there are countless “flip houses for riches” systems out there, there could/should be a “flipping sites” system – formulas for evaluating the value of a site and its existing components (hosting specs, previous performance, existing DB data, userbase, etc.), ways to predict what work needs to go into renovating a Web site, and tips/tricks for getting the right buyer.
It could be argued that such a system, with its myriad of formulas and case studies, might never be comprehensive, or even be futile. But, I’m guessing that just like those house-flipping systems have data for piping, wiring, tile, and carpet calculations, a system could be developed to break a Web business into its elements.
Of course, if this already exists, please share the info.
The author of this article, Peter T. Davis, has a link for Site Flipping: http://siteflip.blogspot.com/
This morning was the first time I was able to fully appreciate what Joseph has been telling me for many moons now: he sees Boldly Going Enterprises as a “media publishing company”. My thought was usually “What the hell IS that? Are we going to be producing news shows, printing a daily/weekly newspaper, or broadcasting live/recorded radio shows?
The cause of this morning’s “Ah ha” moment? Yesterday I bookmarked
Newspaper and Web Design from my feed subscription to Signal vs. Noise weblog (you REALLY want to subscribe to this feed!)
From there I head over to Best Front Design . But the concepts of why this was interesting, other than seeing cool things didn’t register at first. Slowly, as my journey took me through the BFD site (I’ll admint it; I kept expanding the acronym in my mind 😉 ), the brains and brawn powering BFD: another site called Brass Tacks Design.
The concepts behind Brass Tacks Design really grabbed me this morning, giving my a fuller appreciation for “media companies” in general, newspapers more closely, and design specifically. Obviously, they are about design. They apply sound design (and specifically, “re-design”) to enabling classic newspaper businesses compete in this online world of “get your news now”.
Newspaper Next , by Alan Jacobson opened my eyes to just how tough it must be in the world of daily/weekly publications. His rendering of the 96 page report Newspaper Next: The Transformation Project down to ten bullet points is a vital and concise list that I feel not only applies to how the newspaper industry is going to save itself, but could as easily be applied to online companies, like Boldly Going Enterprises.
So this journey brings me to a better understanding of why Joseph sees BGE as a “media company” more than merely a website blogging about an interesting idea or two; more than an online outlet for a hard copy publication. Our vision is to use the “disruptive innovations” that apparently are rocking newspapers. We are already in the process of creating an abundance of content in our 8 core Boldly Going Attributes that will attract more Contributors, who will bring even more interesting and unique perspectives to you.
In my next “Are You Effective?” post or two, I plan on delving a bit deeper into Jacobson’s ten point summary of Newspaper Next’s report, and how we plan on using those concepts and variations of them to propel our business towards success.
How are you and your companies, online and off, using these concepts to better position yourselves for success? And if you’re not, why not?
How I Make Money from Blogs – My Top Earners
Darren Rowse of ProBlogger.net provides readers a lot of transparency – he is very open about his revenue from blogging, what his top streams are, etc.
I have read a “self-help” book (or two, or three), and researched a “success-building” program (or four, or five). One of my gripes with the personal narratives within them is that they send a “I did and you can to” message out with little-to-no metric as to just how successful they are.
From Mr. Rowse and his site, you can get a feel for what he had to do to get what he has, and what he has to do on a daily basis. It’s very energizing to see that level of reality, and does a lot more for me then “I’m great, and here’s sort of how you can be great too….”
Where neo-nomads’ ideas percolate / New ‘bedouins’ transform a laptop, cell phone and coffeehouse into their office
If you’re wondering what ‘Are You Mobile?’ is all about, this post from the SF Gate exemplifies the spirit and the details behind Boldly Going’s vision of mobility.
James and I developed our definition of what “Boldly Going” is based on our mutual interests and annoyances in mind. One of our interests is traveling, and one our annoyances is being the idea of being confined to somebody else’s “ideal workspace.”
With consumer electronics evolving the way they have, there is little reason why people cannot conduct their Web development, consulting, design, and other careers, from anywhere they choose. Phone? Cellular. Computer? Laptop. Internet? Wi-Fi. For a lot of careers, not much more equipment is needed.
On a personal note, I had been thinking up some marketing ideas related to the motifs of bedouins. I take this as a lesson to jump on my own ideas faster, so I can say “they so copied me!”